Andreas Reiffen on the Mic with ecommert: Building a Transparent and Efficient Retail Media Ecosystem

In this episode with Mert Damlapinar, Andreas shares expert insights into the ever-evolving world of retail media networks and the pivotal role that Pentaleap is playing in the industry.

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Listen in as we delve into:

• The evolution of retail media networks and state of the industry.
• Key challenges faced by new retail media networks as they scale, and actionable solutions to overcome them.
• The critical influence of omnichannel commerce integration on the performance of retail media networks.
• Essential metrics for measuring the success of retail media networks.
• Strategies for retailers to maximize profitability while ensuring a positive customer experience.
• How CPG advertisers can effectively measure the true impact of their retail media spend.

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Tune in to discover insights into the rapid transformation of retail media, the impact of AI on optimization, and practical strategies to thrive in this dynamic environment.

For the complete podcast episode, visit:

🎧 Spotify: https://open.spotify.com/episode/0W7ckSyC3CPIzZ3nsKtu2y

📺 YouTube: https://www.youtube.com/watch?v=1eJ0Fjp20r0

📲 Apple: https://podcasts.apple.com/us/podcast/ep-9-pentaleap-andreas-reiffen-pentaleap-delivers-retail/id1725600406?i=1000669000451

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