Unlock the Full Value of Onsite Retail Media

Retailers should control their media — not work around it. Pentaleap brings unified ranking and open demand into your existing stack, without lock-in. Powering leading networks like CVS, Macy’s, and The Home Depot, with teams in New York, Chicago, São Paulo, Mumbai, and Berlin.
Trusted by GLOBAL Retail LEADERS

Meet Our Leaders

Andreas Reiffen
CEO & Founder


Andreas is an entrepreneur, marketing technologist and a recognized expert in data-driven advertising.

Markus Kurch
COO


Markus has a five-year tenure at BCG leading international projects and over a decade as COO of Crealytics. He recently co-founded Pentaleap, holds a PhD in Entrepreneurship and is an alumnus of WHU and HBS.

Lars Djuvik
CRO

Lars is a proven revenue leader, team builder, and advisor with 25 years of sales and leadership experience.

Fredrik Gevert
CTO

In addition to founding two SaaS startups, Fredrik has held several executive roles globally. He oversees all of Pentaleap’s tech- and product-oriented strategy.

Mark Burton
CPO

With over six years of experience in retail media, Mark brings extensive expertise in product development, data analytics and retail media strategy to his leadership position.

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Emma Helsloot
Director of Sales, Retail Media EMEA

Emma leads our retail media business in EMEA.

She has over nine years of experience in sales for retail media and marketing software.

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A Diverse Team of International Employees, Operating Remotely Across 4 Continents ​