NEWS

Best Buy’s Marketplace Relaunch: A Retail Media Play

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Best Buy’s upcoming marketplace launch isn’t just about expanding product selection—it’s a strategic move to boost ad revenue. As highlighted in Kiri Masters’ Forbes piece, Best Buy Ads stands to benefit from a more diverse advertiser base, a trend supported by data from Pentaleap’s Sponsored Products Benchmarks Report. Currently, Best Buy’s ad impressions are dominated by major brands, but marketplace expansion could bring in long-tail advertisers, following the playbook of Amazon and Walmart.

👉 Read the full article: https://www.forbes.com/sites/kirimasters/2025/03/11/best-buys-marketplace-bet-is-really-about-ad-revenue/

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