Defining the Future of Commerce: Ciarán O'Kane interviews Andreas Reiffen

One of the major trends of 2024, retail media is gaining significant traction as retailers recognize its potential to monetize their digital real estate by offering brands premium ad space. This shift is transforming the way brands reach shoppers at the point of purchase, and it’s creating a lucrative new revenue stream for retailers.

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Catch the full conversation here: https://www.exchangewire.com/blog/2024/09/26/most-companies-in-retail-media-have-hit-some-kind-of-ceiling-defining-the-future-of-commerce-with-andreas-reiffen-crealytics/