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IAB Europe's Roundtable Podcast - Retailer Strategies for Sponsored Product Ad Success

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In this Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Product, Pentaleap join the IAB Europe's Industry Developement & Insights Director, Marie-Clare Puffett at the table to discuss retailer’s sponsored ad strategies. They discuss insights shared from Pentaleap’s latest report ‘H2 2024 Sponsored Products Benchmarks’, how retailers are developing their on-site propositions, and how they can strike the right balance between ad performance and consumer experience.

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🎧 For the complete podcast episode, visit Spotify: https://open.spotify.com/episode/6T05HflgPNdKZgLPnUY1Ic

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