Pentaleap Expands Global Footprint with Appointment of Carlos Lacerda to Lead Retail Media Growth in LATAM

New York, NY – April 9, 2025 — Pentaleap Inc., a leading retail media technology provider, proudly announces the appointment of Carlos Henrique Lacerda as Retail Media Strategist & Executive Advisor. Based in São Paulo, Carlos will help lead Pentaleap’s commercial efforts across the region as the company continues to expand its global footprint and support the growing demand for onsite retail media.

Pentaleap is experiencing strong international growth, working with the world’s largest retail media networks across the United States, Europe, and Latin America. With presence in New York City, Chicago, São Paulo, Mumbai, London, and Berlin, Pentaleap supports retailers in building and scaling high-performing onsite retail media programs.

“Carlos joins us at a time of incredible momentum,” said Lars Djuvik, Chief Revenue Officer at Pentaleap. “His deep expertise in retail, strategic leadership, and understanding of the LATAM landscape will be instrumental in accelerating our regional growth. We’re excited to welcome him to the team.”

Carlos brings extensive experience in retail and digital transformation, having most recently served as Director, Retail Media and Strategic Partnerships at Pague Menos, one of Brazil’s largest retail pharmacy chains. He is also a key leader at Abramedia—the largest Brazilian retail media association focused on contributing to the development of the national market and unlocking opportunities across onsite, offsite, and in-store media.

“I’m honored to join Pentaleap and help bring its powerful platform and global expertise to retailers in Latin America,” said Carlos Henrique Lacerda. “There is enormous potential in this region for onsite retail media, and Pentaleap is uniquely positioned to lead that transformation. I look forward to working with our partners to drive meaningful results.”

Carlos will be responsible for accelerating go-to-market efforts and deepening strategic relationships with retailers throughout Latin America.

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About Pentaleap

Pentaleap is leading retail media towards an open, efficient ecosystem. Its modular retail media platform delivers stellar shopping experiences, makes advertisers happy, and drives hundreds of millions in revenue for world-class retail media networks like Staples, The Home Depot, and Farmacia San Pablo. For more information, visit www.pentaleap.com.

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For PR enquiries please contact press@pentaleap.com