H1 2024 Sponsored Products Benchmarks Report

In this report, you’ll learn:

• Which retail media networks (RMNs) and categories are already winning with sponsored products
• How RMNs use different ad formats and placements for maximum coverage
• Who uses dynamic versus fixed ad placements
• How ad coverage decreases for some RMNs as search complexity increases
• How seasonality and cultural events can affect category competition
• How brands are splitting their sponsored product investment across RMNs

Find out how industry leaders like Amazon and Walmart are scaling sponsored ads and nailing relevancy. Evaluate gaps in your current onsite retail media program and pinpoint how to optimize. Unlock the tactics you need to balance shopper experience while growing revenue.

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Methodology

Between Q3/2023 – Q1/2024, we collected publicly available desktop search results from 9 leading retail media networks across the US. Data is based on a representative set of 2500 keywords in selected categories: grocery, beauty, fashion, electronics, office, and furniture. This edition also includes data from +3500 brands and the following sponsored ad units: in-grid, carousel, brand carousel, and video.