H2 2024 Sponsored Products Benchmarks Report

In this report, you’ll learn:

• How Amazon, Macy’s and others are experimenting and optimizing sponsored products placements across the grid.
• Which retailers cover long-tail searches most (and least) effectively.
• Which categories are maxing out sponsored products coverage (vs falling behind).
• What is the head-torso-tail brand breakdown across retail media networks.
• Which retailers see always-on campaign investment.
• Which retailers are maximizing the long-tail of brands and are better positioned to weather market fluctuations.
• Which two top retailers are tied for the highest sponsored products coverage.
• How many sponsored products (and which formats) appear per page load across top 10 retail media networks.
• How retailers are prioritizing ad placement across the top, center and bottom-of-page.

Methodology

Between Q4 2023-Q3 2024, we collected publicly available desktop search results from 10 leading retail media networks across the United States. Data is based on a representative set of 2500 keywords in selected categories: grocery, pharmacy, beauty, fashion electronics, office and furniture. This edition also includes data from +3500 brands and the following sponsored ad units: in-grid, carousel, brand carousel and video.