H2 2023 Sponsored Products Benchmarks Report
We analyzed over 2,000 sponsored product keywords across ten top US Retail Media Networks and documented three trends that reveal what these top RMNs are doing to maximize e-commerce AND ad revenue while maintaining a good shopper experience:
- Adding a Higher Volume of Sponsored Products in Search
- Shifting Away from Fixed Ads Towards Dynamic Placements
- Exploring Search Strategies Beyond Keywords to Nail Sponsored Product Relevancy
What’s Inside?
Learn how industry leaders like Amazon and Walmart are scaling sponsored ads and nailing relevancy. Evaluate gaps in your current onsite retail media program and pinpoint how to optimize. Unlock the tactics you need to balance shopper experience while growing revenue.
- The 3 key strategies that help successful retail media networks maximize ad yield
- Which retailers and categories are winning vs falling behind with sponsored products
- How leaders maintain sponsored product relevancy as search complexity increases
- Biggest opportunities and gaps across categories and subcategories
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