PANEL SESSION

Advertising Week Panel 2024: Unlocking Best-in-Class Service, Scale, & Experience in Retail Media

Watch the Video
Cover image Advertising Week 2024 panelists
Speakers
Melanie Babock
VP, Orange Apron Media at The Home Depot
Andreas Reiffen
CEO & Founder, Pentaleap

Aran Hamilton
CEO, Vantage

In this panel discussion, Melanie Babcock spoke about the path Orange Apron Media took to transform its advertising experience by identifying and building the right partnerships and re-envisioning its tech stack to meet advertiser needs. Aran Hamilton and Andreas Reiffen from premier retail media technology companies Vantage and Pentaleap respectively also shared their insights on how their innovative partnerships with Orange Apron Media are reshaping the industry.

What's Included:

  • Importance of identifying and building strategic partnerships.
  • Keys to re-envisioning your tech stack.
  • Future forward look at the reshaping of retail media.

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