VIDEO

Andrew Lipsman on Why Retail Media Should be Focused on Incrementality

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Cover image showing Andrew Lipsman video speaker
Speakers
Andrew Lipsman
Independent Analyst & Consultant, Retail Media

Where should brands focus to maximize their results? In this short interview captured at our annual IAB Commerce dinner, Andrew Lipsman explains the downsides of a ROAS-only perspective. Why should retail media networks focus on incrementality? Find out in the video.

🎥 Watch the video now → https://www.youtube.com/watch?v=-oGAnAOY-wg

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