VIDEO

Jeffrey Bustos on the Democratization of Retail Media

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Cover image showing Jeffrey Bustos video speaker
Speakers
Jeffrey Bustos
VP, Measurement Addressability Data

Can retail media become as seamless as search and social ads? Jeffrey Bustos dives into the future of retail media, emphasizing the need for open RTB platforms and unified DSPs. With efficiency challenges slowing growth, he reveals how reducing complexity can unlock new opportunities for brands—and why solving the "human capital problem" is critical for scaling retail media. What’s the next frontier for accessible advertising? Watch the full clip to learn more!

🎥 Watch the video now → https://www.youtube.com/watch?v=whNFFbtALKg

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