Unveiling the 2024 Sponsored Products Benchmarks:
A Roadmap to Retail Media Success

Download the webinar presentation.

This webinar hosted in partnership with AdExchanger offers an exclusive preview of the highly anticipated “2024 Sponsored Products Benchmarks Report.”  This comprehensive report aggregates publicly available search results data on sponsored products collected from 9 U.S.-based retail media websites (desktop) over Q3 2023-Q1 2024, providing a representative set of more than 2500 keywords across various categories.

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What’s Included

• Gain an in-depth understanding of the sponsored products landscape across 9 U.S.-based retail media websites.
• Discover the dominance of key players like Amazon and Walmart in the sponsored products space.
• Explore seasonal trends and buying patterns, including holiday spikes and budget allocation strategies.
• Uncover brand data, revealing which brands are advertising with specific retailers and the concentration of brands across different Retail Media Networks.
• Find out who uses different ad formats and how, including in-grid sponsored ads, sponsored brand, sponsored video and more.
• Learn about the strategic use of sponsored products across various product categories, including grocery, fashion, beauty, and more.
• Identify opportunities and gaps in sponsored product coverage, as well as the top categories maximizing ad opportunities.
• Understand ad inventory distribution and placement strategies across different Retail Media Networks.