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Unified Ranking, Proven in Production
Unified ranking brings paid and organic results into a single decision layer, optimizing for relevance and revenue using your existing stack. The industry is moving this way. We’ve been running it in production for 5 years with The Home Depot, CVS, and Macy’s.
Trusted by GLOBAL Retail LEADERS
Why Unified Ranking?
THE PROBLEM
Retail media platforms often show sponsored products that are not the best match for the shopper. The experience suffers, and so do clicks, conversions, and revenue.
THE ROOT CAUSE
On many platforms, organic and sponsored products are still ranked by separate systems with different goals. The result is a less relevant product list.
THE BETTER APPROACH
Unified ranking brings paid and organic products into one system. Advertiser bids can boost products and improve visibility, increasing both ad and retail revenue.
Why Unified Ranking Performs Better, And Costs Less
Retailers already invest heavily in search and personalization AI. Legacy ad platforms ignore it, running separate, less advanced logic for sponsored products.
Pentaleap brings everything into one ranking layer, using your existing search intelligence to optimize both organic and sponsored results.
Better relevance, higher performance, without adding another expensive system.
Pentaleap brings everything into one ranking layer, using your existing search intelligence to optimize both organic and sponsored results.
Better relevance, higher performance, without adding another expensive system.
Get more out of your existing stack,
with sponsored products and display
ads that follow the same logic as your best-performing organic results.
Improved relevance
Higher engagement
Lower infrastructure cost
See Performance Gains Across the Funnel
One unified ranking layer optimizes both media revenue and ecommerce performance:
More clicks, more conversions and more revenue.
CTR
The relevancy factor
Conversion Rate
The hidden impact
Ad Revenue
What ultimately matters
What Top Retailers Say About Unified Ranking
Over the past 5 years, leading retail media networks like Macy’s, CVS, The Home Depot, and DocMorris have depended on Pentaleap’s unified ranking approach
to grow ad revenue while protecting the shopping experience.
to grow ad revenue while protecting the shopping experience.
The partnership with Pentaleap helps us create a more open and flexible retail
media ecosystem
One that ensures relevant ads and protects the
user experience while expanding access to new demand sources that drive growth.
Michael Krans
VP Retail Media, Macy’s Inc.
Pentaleap Helps The Home Depot Connect Customers and Suppliers.
We are excited to partner with Pentaleap to boost the performance of sponsored products, bringing the right suppliers close to customers at the point of purchase.
Melanie Babcock
VP Retail Media, The Home Depot
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Pentaleap does the ad serving for sponsored products, playing a crucial role in the tech stack, providing what might be described as an optimization layer between the ad server and the organic product listings.
This ensures that ads are relevant to what customers are actually searching for and browsing, unlike traditional retail media ad servers that operate independently from a retailer’s organic product recommendations.
Kiri Masters
Retail Media Breakfast Club, Forbes Contributor
The Old Way: Legacy Siloed Model
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Web pages are divided into paid and organic.
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Ad server and search & personalization don’t
talk to each other.
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This often leaves ecommerce sites cluttered with irrelevant sponsored products.
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The New Way: Unified Ranking Layer
Pentaleap is a layer between your ad server and your search & personalization.
We use the intelligence of your existing search & personalization to improve ad performance.
Our tech boosts sponsored products to increase visibility and ad performance.
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Siloed Ad Serving vs. Unified Ranking
Siloed Ad Serving
Unified Ranking Model
How it works
Source of
intelligence
Optimization scope
Goal
Ad inventory
Performance
outcomes
Connect Demand
Once you’ve implemented the layer, you can connect demand from our partners Amazon, Google,Teads, Pacvue or Skai.
Keep your incumbent ad server and unlock incremental demand without changing your stack.
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Run Omnichannel Campaigns
Manage onsite, offsite and instore from a single campaign UI.
Pentaleap is built with omnichannel orchestration in mind – choose your preferred vendor.
Pentaleap+Zitcha: Get 2x the product at half the price
compared to all-in-one solutions.
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This Matters Now
The old model doesn’t scale. The industry has finally realized and even legacy platforms are moving toward unified ranking.
The only question is whether you adopt it early, or play catch-up later.
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